Like just about everything else in this world, marketing is constantly changing. By the time you master one tactic, it’s become obsolete. This means you have to be flexible, constantly evolving, and open to change. Marketing, generally speaking, is not a skill set that people are born with. Part of this lies in the fact that the skills that make a “successful marketer” are constantly evolving.
So what can you do to become a better marketer? Here are three ways to improve your skills to become a better marketer.
1. Attending training courses and discussion meeting.From the view of a marketing director, it is more effective to set up the training courses for your team by company or marketing team rather than outsourcing to external marketing experts. These training courses are likely based on the requirements of overall team in general and each member specifically.
The first thing which need to be done is to evaluate capabilities of each member of the marketing department and ask them about what their orientation are, what they want to accomplish and what job they can do the best. This would help you to divide tasks and re-organize the team. For example, there are members doing marketing content but would like to learn more about data analysis, you can move them to SEO or data department.
In addition, you can set up a ‘we share’ session for the marketing department to exchange knowledge between all teams (SEO, content, marketing communication, design, email marketing...). They can not only share their knowledge about their work but also exchange ideas on how they work individually or how to do the most effective marketing strategy as well as how they work together in a project. The exchanged problems also include how to get ideas for upcoming marketing campaigns, the experience from previous campaigns and so on.
2. Finding cheap or free learning sources.Instead of expensive and advanced courses. The low cost or free information sources can be optimal choices, such as reading a book, participating in marketing communities, finding information on Internet, accessing to the prestige website related to marketing, and self-studying.
Reading habit has played a critical role in the lives of successful leaders. Some people can read over 100 books in a year that have a great impact on their business mindset. If you choose to read free information on blogs, need to carefully review sources and avoid the outdated information.
3. Practice, Practice and Practice.Marketing is kind of a knowledge-based and experience-based job. Marketing requires a master a scale of knowledge: of the technology which will be used; of market, of customers and etc. Therefore, it is very important to train and prepare yourself with certain knowledge in the industry. The more you practice, the better you will be.
“Knowledge Matrix” is a useful tool to identify what area you need to improve and practice more. In this “matrix of knowledge,” the four quadrants represent A) What you know that you know, B) What you don’t know that you know, C) What you know that you don’t know and D) What you don’t know that you don’t know.
When you realize that most game-changing knowledge lies in the realm of things you don’t know you don’t know, it is really exciting to think about all the possibilities you may not be aware of, but are just one question away from figuring out through leveraging your big data.