HOW TO BECOME A BETTER MARKETER?

Like just about everything else in this world, marketing is constantly changing. By the time you master one tactic, it’s become obsolete. This means you have to be flexible, constantly evolving, and open to change. Marketing, generally speaking, is not a skill set that people are born with. Part of this lies in the fact that the skills that make a “successful marketer” are constantly evolving.

So what can you do to become a better marketer? Here are three ways to improve your skills to become a better marketer.

HOW TO BECOME A BETTER MARKETER1. Attending training courses and discussion meeting.

From the view of a marketing director, it is more effective to set up the training courses for your team by company or marketing team rather than outsourcing to external marketing experts. These training courses are likely based on the requirements of overall team in general and each member specifically.

The first thing which need to be done is to evaluate capabilities of each member of the marketing department and ask them about what their orientation are, what they want to accomplish and what job they can do the best. This would help you to divide tasks and re-organize the team. For example, there are members doing marketing content but would like to learn more about data analysis, you can move them to SEO or data department.

In addition, you can set up a ‘we share’ session for the marketing department to exchange knowledge between all teams (SEO, content, marketing communication, design, email marketing…). They can not only share their knowledge about their work but also exchange ideas on how they work individually or how to do the most effective marketing strategy as well as how they work together in a project. The exchanged problems also include how to get ideas for upcoming marketing campaigns, the experience from previous campaigns and so on.

2. Finding cheap or free learning sources.

Instead of expensive and advanced courses. The low cost or free information sources can be optimal choices, such as reading a book, participating in marketing communities, finding information on Internet, accessing to the prestige website related to marketing, and self-studying.

Reading habit has played a critical role in the lives of successful leaders. Some people can read over 100 books in a year that have a great impact on their business mindset. If you choose to read free information on blogs, need to carefully review sources and avoid the outdated information.

3. Practice, Practice and Practice.

Marketing is kind of a knowledge-based and experience-based job. Marketing requires a master a scale of knowledge: of the technology which will be used; of market, of customers and etc. Therefore, it is very important to train and prepare yourself with certain knowledge in the industry. The more you practice, the better you will be.

Practice, Practice and Practice

“Knowledge Matrix” is a useful tool to identify what area you need to improve and practice more. In this “matrix of knowledge,” the four quadrants represent A) What you know that you know, B) What you don’t know that you know, C) What you know that you don’t know and D) What you don’t know that you don’t know.

When you realize that most game-changing knowledge lies in the realm of things you don’t know you don’t know, it is really exciting to think about all the possibilities you may not be aware of, but are just one question away from figuring out through leveraging your big data.

The Source of Our Strength

We all feel very strong in the times of well being. But, the true strength of a person is tested in the times of tempest. If a person was able to stand the test and overcome life struggles and difficulties, they have shown their strength. There are many things, that can break us and many things we draw our strength from. It could be your family, your health, your looks, your friends, your financial or social standing.

However, there come times in our lives, when all those sources of strength fail. It is the most desperate situation, when a person has nowhere to turn for help or for strength. However, there is one source of strength, which never fails. The strength in this source is unlimited. No situation too hard, no foe to strong, no sickness too lethal. When the Lord is the source of your strength, you draw on the infinite and supernatural power of God.

He does not just supply you with enough strength to overcome, but He becomes your defense and your salvation. He puts His supernatural protection around you and over you. He shelters you. And, when you go forth, He becomes your strength to win.

And, there is no need to come to a certain place to draw from Him or to do a certain thing to receive His strength. You always keep it in your heart. Whenever and wherever you call upon the Lord, He hears and answers you. No night too dark, no situation too hopeless for Him to solve or brighten up.

Prayer Suggestion: Pray to the Lord to teach you, how to rely on His strength, how to access it and put it to practice in your life. Pray to show you the Scriptures and learn, how God’s strength can do wonders in your personal life and help you.

Training to see God in Disappointments

Sometimes we don’t always get what we want, when a relationship disintegrates, or a longed for job is offered to someone else – or when things just don’t work out, no matter how hard we try. When the odds are seemingly stacked against us it’s easy to become angry with God and blame him for our setbacks. After all, isn’t He in charge of everything?

The verse from Hebrews tells us that God is always by our side, no matter what we are going through. When our prayers go unanswered we turn to God in dismay as if He has let us down, but Proverbs 3:5 tells us ‘Trust in the Lord with all your heart and lean not on your own understanding’.

Rather than focus on ourselves, we need to focus on God. God is love. He wants the best for us. He has a plan for our lives and often He will use our disappointments to strengthen our faith and deepen our trust in Him. We may not get that longed for job because God wants us to serve Him elsewhere. Perhaps the relationship that felt so right was a stumbling block between us and God.

As Paul reminds us in Romans 5:5, we always have God’s hope: ‘And hope does not disappoint us, because God has poured out His love into our hearts by the Holy Spirit, whom he has given us’.

If you are in the midst of disappointment, remember God’s promise. God is unchanging. He will never leave us, nor forsake us.

Prayer Suggestion : Thank you Lord for being with me always. Help me to trust that you will never leave me and to live in the hope of your Holy Spirit. Let me lean on you and depend only on your eternal promise of love through Your son, Jesus Christ. Amen.

Nothing is Impossible with God

People always have dreams. This is one of the most sacred parts of our beings. And, the best dreams are those, which are impossible to come true. They are the best, not only because they are the most fanciful. They are the best, because these dreams can become possible with God. They drive us to faith and relationships with God. And, I believe, those dreams are inspired by God Himself.

People say: you can’t hop over your own head. That is true, but it is not needed for attaining impossible things in life. Instead of hopping over one’s head, we should bow down before God. He is the author of all impossible things, but He is not the author of our limits.

He puts many challenges before us, just because He wants us to overcome those limits by putting trust in Him and start “walking on the water”. So, if there is a noble and burning desire in your heart, but everything around you says it is impossible, believe in God, know, there nothing impossible with God. He is not the author of your limits. He wants you to expand, but do it in such a way, that His name would be glorified.

Prayer suggestion: Seeking to do impossible, do not seek glory for yourself. In your prayer, humble yourself before God and acknowledge your limits. Then, ask Him to help you do the impossible, giving all the glory to Him and His mighty power.

Trials and Joy

Trials are a natural part of our life. None of us can escape them. However, the way we endure or go through trials makes a great difference. Some people, falling into trials start complaining. This is the way to getting bitter and ungrateful in life. Others fall into depression, when facing trials in life. You risk losing more, than is necessary, going through tough times in your life.

The best way to go through trials, since we have to, is to go through them with faith in your heart. Even if we do not understand why or what is going on in our lives, we can always be sure, the Lord knows everything and stays in control. Always. He knows how to guide us out of those trials and temptations.

Preserving hopeful and grateful attitude, when being tried in life, you benefit greatly. This way, you can learn your lesson and upgrade to a new level of faith and new quality of life, after being tried and tested. Attitude is one of the core things to attend to during trials. This is what can keep you filled with joy, instead of sorrow. Joy and hope in the Lord are the things, that cannot be stolen from us, unless we let them to be stolen.

Prayer Suggestion: When you get into trials, do not start asking questions in prayer. Rather pray for your faith to be strengthened. You may not understand why, but you know WHO is in control. Pray for the joy of the Lord to strengthen you and show you the way out of any situation.

The Trap of Discouragement

No doubt, such virtues as humility or ‘poverty of spirit’ are listed among the top virtues of Christianity. However, sometimes we tend to confuse those godly things with demonic ones. Instead of humility we fall into discouragement; instead of poverty of spirit, which leads to complete reliance on God, we fall into low self esteem and depression.

There is an easy way to distinct true godly humility from discouragement that comes from the evil one. When you humble yourself to God, you become filled with His joy, power and ability to act and fulfill His will in your life. At this, your circumstances cannot keep you back from following Him.

When you get trapped by discouragement, it immobilizes you. You become downcast, feel depressed and unable to do anything, even in the most favorable circumstances. So, discouragement is a trap devil wants you to fall into. This way, he can keep you away from doing God’s will in your life and bearing fruit for His Kingdom.

Prayer Suggestion: Pray to the Lord, so He would give you wisdom to see the difference between godly humility, true poverty of spirit and devilish trap of discouragement. Pray for the Lord to open up your spiritual eyes to see the riches of His glory and the might of His power in you to do His will and to overcome any trap or stronghold on your way.

Equipped for the Valley

We all have low seasons in our lives. Those times, when nothing seems to be happening or worse, when bad things come our way. How do you get equipped for those valleys in your life? By building up your trust and relationships with God in the high seasons.

Most people tend to turn to God, when things do not look so good in their lives. However, the key is to learn to turn to God, when everything is just perfect in your life. Those high times may draw us away from God, as we do not seem to need Him so badly, as in the low times.

If you can keep your faith up in God during good seasons of your life, you can get yourself fully equipped for the valley. This way, you will not only come through it, but you will turn your valley of weeping into the valley of blessing and joy. You would have not just enough strength to hold on, but to get up and change things for better.

However, it all starts in your private prayer room during the good times of your life. Do not close that room and forsake it, waiting for low season to come. Work on your relationships with God, build them up and stay strong and dependent on Him.

Prayer suggestion: Ask the Lord to speak to your heart in all times: good and bad. Ask Him to teach you to trust your life to Him, when things go well for you. Then, you won’t have to go through a crash course in trust, once you hit the valley.

Surrendering All to God

Surrendering All to God

Surrendering all to God is not a simple and easy thing to do. It is difficult, because surrendering means giving up. In our culture we are not taught to give up easily. We are mostly taught to hold on to things and press on to get, what we want. But, this is not how it works with God.

The truth is that He is the one, who is control. When you surrender to God – your life, your family, or other circumstances, – you have to give up the control over them to Him. It is like you are no longer stirring your own car. You give the wheel to someone else. You are not in charge any more.

This does not mean you have to give up on your life and surrender to all the negative things or circumstances in it. God is the only one we should give up or surrender to. And, we have a good reason to do so: He loves us! He is the one, we can trust. And, He is in control of the entire Universe around us. The only thing He is NOT in control of is what’s inside you, of your soul. He cannot and will not surrender your soul to Himself without your permission. He has given you the free will and will not break it.

Just imagine the One, Who is in control of the hurricanes, mountains, of heaven and earth, but not of your soul. It is only up to you to surrender it to Him and let Him do the good work in you and perfect you.

Prayer suggestion: Humble yourself to the Lord and let Him take over your soul and spirit in your prayer. He will not hurt you. Ask Him to build up your trust to Him.

The Power of Fasting

Fasting is not about food. It is about your heart, your relations with God and about freedom. Fasting as a part of religious ceremony has no power. When it is done as some religious routine, it misses out on the most important aspect: spiritual freedom and repentance. True fasting, pleasant to God is the fasting of heart. You do not just set aside your body to stay away from food. You set aside your heart and time to pray, search your heart and life out and get cleaned and purified. The power of fasting comes not from food or hunger. It comes from finding the revelation from God, learning His will and getting His power to manifest through your life more fully. In the Scriptures God says that we should tear our hearts, not our clothes, when we cry out to Him. Abstinence from food should not viewed as the essence of fasting. That is not where its power comes from. The essence of fasting is your faith and open heart before God, it’s your humility and crying out for help. When we acknowledge our own weakness before God, He replaces it with His strength and power. Prayer suggestion: When fasting, pray to the Lord to show you, where you have hidden offenses or hard feelings against people. His power can set you free from all the bitterness and lead to victory over any circumstance or illness that come against you. Robert Moment is a spiritual life coach, personal growth strategist, speaker and author of several life-transforming books including Faith – Living Your Life Fully and Freely Without Fear and Christian Women- Blessed Wherever You Go. Robert specializes in maximizing human potential for purpose, happiness and success. Visit http://www.ChristianInspirational.org and sign-up for the FREE life-changing 7 day online e-course titled, Christian Living.

Fasting is not about food. It is about your heart, your relations with God and about freedom. Fasting as a part of religious ceremony has no power. When it is done as some religious routine, it misses out on the most important aspect: spiritual freedom and repentance.

True fasting, pleasant to God is the fasting of heart. You do not just set aside your body to stay away from food. You set aside your heart and time to pray, search your heart and life out and get cleaned and purified. The power of fasting comes not from food or hunger. It comes from finding the revelation from God, learning His will and getting His power to manifest through your life more fully.

In the Scriptures God says that we should tear our hearts, not our clothes, when we cry out to Him. Abstinence from food should not viewed as the essence of fasting. That is not where its power comes from.

The essence of fasting is your faith and open heart before God, it’s your humility and crying out for help. When we acknowledge our own weakness before God, He replaces it with His strength and power.

Prayer suggestion: When fasting, pray to the Lord to show you, where you have hidden offenses or hard feelings against people. His power can set you free from all the bitterness and lead to victory over any circumstance or illness that come against you.

Seek God’s Face First

Seek God’s Face First

We all have an order to our lives, don’t we? When we get up we have a routine and when we tackle different situations, we have a certain way that we do things. When you come to God, there is a method as well.

A method, you say? Yes, God has order to His life and, as a father, He wants to teach order to His children. If you are a parent then you know what I am talking about.

God is not necessarily hard to understand, but many people have such strong misconceptions that they blame Him when they don’t get what they want.

Let’s begin at the beginning. God is a spirit and those who worship Him must worship Him in spirit and in truth. That means we must meet Him where He resides. So, in order to worship Him or communicate with Him in spirit, we need His spirit within us. But, we’ll get back to that in a minute.

Realize this: God is not a genie. When we want something He doesn’t just show up to grant our wish. He does all of the work and we get none of the responsibility. Sounds good? Wrong!

If you have ever watched your kids or the kids of your friends, they don’t take very good care of things that they didn’t sweat and toil over. When you have a personal stake invested, then you take better care of those things. There is a lesson here and God is all about lessons that help us to grow mentally, emotionally and spiritually.

If you are treating God like your own personal genie, then you have missed the point of the relationship process and are selling yourself short. God is loving, caring, powerful, protective, prosperous, loyal and a good listener. There are many other awesome characteristics but there is not room here to record them all.

God wants to get to know you and desires for you to understand Him. When you do, He can show you the deepest reaches of Himself. The revelations will bless your soul and your life.

As humans, there is something innately lacking in our lives. It is the place where God is supposed to reside. That missing puzzle piece is returned to its space when we give our lives back to Him. That starts by asking Him to come into your heart. That invites the Holy Spirit to come into your life and get to work on your life from the inside out.

You might say that you need help with a problem right away and that is what God is for, but you couldn’t be farther from the truth. God knows everything that you need in your life. He wants us to talk to Him about it because it shows that we trust our issues to Him.

But, remember what we said about how you view something that you have a vested interest in? When God helps you to solve your problems you learn. He is to be your first stop when you have a problem and not the last resort. We always encounter many more problems than we needed to when we do that.

Choose to Be Free from Your Past

Choose to Be Free from Your Past

I don’t know many people who live entirely without regrets.  Unless we’ve been blessed with a significant bump on the head, most of us carry around memories we’d rather forget.  But it is up to us to decide whether we strain our muscles dragging this baggage around or whether we unpack our issues and deal with them.  (We can always repack, right?)

In Chapter 8 of the Book of John, Jesus was teaching in the temple courts, and some teachers brought in a woman who had been caught cheating on her husband.  They made her stand in front of everyone and they said to Jesus, “Teacher, this woman was caught in the act of adultery.  In the Law, Moses commanded us to stone such women.  Now what do you say?”

Have you ever felt like this woman?  I know I have.  Not that anyone has ever attempted to stone me, thank God, but I’ve had metaphorical rocks hurled at me plenty of times.  Do you know what Jesus said to her accusers?  He said, “If any one of you is without sin, let him be the first to throw a stone at her.”  The teachers wandered off and the woman stood where she was, until Jesus stood up and said to her, “Woman, where are they?  Has no one condemned you?”  “No one, sir,” she said.  “Then neither do I condemn you,” Jesus declared.  “Go now and leave your life of sin.”

There are many lessons to be taken from this simple story.  First of all, Jesus calls the teachers out:  Hey, we all have a past.  We all have issues.  Every one of you has something you’d rather not share.  Then he tells the unnamed woman, “I do not condemn you.”  This might not have meant as much to her then as it does to us now.  We don’t know whether or not she was aware that she was receiving a pardon from God Himself.  But we can look at this scene and know that Christ was saying to this woman, “I am not judging you, go on now, get on with your life, and stop cheating on your husband.”

Can this apply to any mistakes we’ve made in our pasts?  Christ sacrificed Himself on the cross so that we could be forgiven our sins.  If we wallow in unnecessary, harmful guilt, then we are not fully accepting His sacrifice, His selfless gift.  If He wanted us to feel guilty, to spend time, and muscle power, dragging that baggage around, He wouldn’t have made the ultimate sacrifice.  He gave His life to buy our freedom.  Our freedom from sin, our freedom from death, and our freedom from our own pasts.  Later on in this same chapter, Christ says, “Then you will know the truth, and the truth will set you free.”  Jesus Christ is this Truth.

So, you’re asking, what about those of us who have suffered due to no fault of our own?  Yes, painful things certainly happen to innocent people.  Victims of disease, oppression, rape, child abuse, adultery, the list goes on.  Life is not fair.

Faith is easier said than done.  It is difficult for those who have truly suffered to believe that their suffering can lead to a greater purpose.  In the Book of Ephesians, Chapter 1, Verse 11, the Apostle Paul writes, “In him we are also chosen, having been predestined according to the plan of him who works out everything in conformity with the purpose of his will.”  Believers are chosen by God.  Sometimes, when we are suffering, or when we have suffered, we wish we hadn’t been chosen, but the truth is, it feels good to be chosen, especially when we are able and willing to believe that our suffering, our pain, is going to work out for the purpose of His will.  God is love.  God’s will leads to love, even if there are some unlovely bumps in the road.

Writer George Bernard Shaw wrote, “If you can’t get rid of the skeleton in your closet, you might as well teach it to dance.”  This is an apt metaphor for creativity, and that’s how this quote is usually interpreted, but it also reminds me of God’s Will.  Oftentimes, we are able to use our past, our mistakes, or our time spent as innocent victims, to love others, to glorify God.  Recovering alcoholics can minister to those struggling with alcoholism.  Ex-convicts can go minister in the jails.  Rape victims can counsel other rape victims.

Suffering is difficult, but we need to know that God is not judging us.  Psalm 103 reads, “As far as the east is from the west, so far has he removed our transgressions from us.”  That’s a long way!  That’s infinity!  God has forgiven us.  In light of His sacrifice, it is the least we can do to forgive ourselves.   He has also asked us to use everything in our power for His glory.  Is it possible to use your past to bless others?  Is this the way to truly be free of it?